Neuland
 HI ALL,
Welcome to the Marlboro Neuland Workshop,
the biggest and most innovative campaign to launch in the region.
A project of this caliber needs our combined expertise and efforts.

Let’s create Neuland and embark on this amazing journey into a new reality:
a reality that brings out new challenges and experiences.
Venue: Date: Time:
Leo Burnett, Dubai October 27th, 2016 9:00 AM - 6:30 PM
UP FOR THE UNKNOWN?
WORKSHOP AGENDA
9.00am – 11.00am: NEULAND UPDATE (DELIA)

2016 content deep dive
2016 German learnings
2017 BBG update
2017 GCC Neuland deployment
2017 budgets/KPIs split by markets and PAN
11.00am – 11.15am: break
11.15am-12.15pm: Project timeline and milestones (Richa/ Ramy/ Bernice)

Overall project plan
Online content calendar & CRM plan
Global website update
12.15pm – 1.15pm: Regional Giants (Richa)

Role & importance
Giants shortlist (covered in detail on day 2)
Passion Territory 1 deep dive (Offline CE, plugins, regional Event 1)
Hololens update
1.15pm –2pm: Lunch
2pm –6.30pm: Project Plan workshop

2pm – 2.30pm : Briefing on workstreams
2.30pm – 4.30pm : Teamwork per workstream (ce offline, online, regional events, legal/ca guidebook)
4.30pm – 6.30pm: Alignment with each workstream presenting
SEE YOU SOON
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