LEO WEEKLY
Monday June 06th, 2016
LEO WEEKLY
WHAT IN THE WORLD??!!

Hi!
Every other Thu, take a little time off to chill and check out this little update on stuff happening around your neighborhood and around the world. The content is totally random and its just fun stuff we picked up along the way.

We’d love contributions so if you see or hear about something really, really cool, send it to us and we’ll include it in this weekly roundup. Enjoy!
TOP STORIES
R.I.P. Harambe
The world is mourning the loss of Harambe, a magnificent 17-year old Silverback gorilla, who had to be shot dead to save the life of a child. Read the National Geographic story here.


Moby Rules!
The iconic musician, Moby, is giving away four hoots of ambient music to help you sleep and meditate. How cool is that??!! Check out the story and download the music here
DIGITAL DISCOURSE
Big Brother is Tracking
Even if you are living under a rock, Facebook will find you, now that it has expanded its ads to target non-users. Yup, no way out!
http://techcrunch.com/2016/05/26/facebook-starts-selling-offsite-ads-targeting-non-users-too/

The Changing Face of Twitter
With images, polls and usernames no longer counting in Twitter’s popular 140-characters, you now can squeeze few more characters in your tweet. Use them wisely!
http://www.socialmediatoday.com/social-networks/twitter-relaxes-restrictions-140-characters

TRUE OR FALSE
Hypothesis: Car accidents caused due to the driver falling asleep at the wheel are more frequent at night than in the daytime.

The Facts: This is partly true! A higher number of car accidents are reported during nighttime but not ALL these accidents occur due to the driver falling asleep at the wheel. A number of conversations we tracked on social media indicated that nighttime accidents were caused by a combination of falling asleep at the wheel as well as due to speeding. Additionally, the use of mobile phones while driving emerged as a major cause of road accidents, regardless of the time of day.

Opportunity: The timing of the message is as important as the content of the message. This is important to keep in mind for brands that are interested in tapping into road safety awareness campaigns. A deep dive into the timing of the different causes of road accidents, be it texting, falling asleep at the wheel or speeding, can help improve the context of the message so that the brand message can be appropriately customized for the various times of day when its being delivered.

INSIGHTS & IDEAS
Lifespan divide
Income polarization is turning into lifespan polarization as the gap in life expectancy in the UK has widened for the first time since the 1870s. For example, the richest 5% of men in the UK live 96.2 years on average, 34.2 years longer than the poorest 10%. The richest women live to an average of 98.5, 31.5 years longer than the poorest 10%.
Ref: Sunday Times (UK)


Back to black
You can't get blacker than black right? Wrong. Vantablack absorbs all but 0.035 per cent of visible light, which is enough to make 3D objects painted with Vantablack appear 2D or vanish altogether on a dark night. Light striking the material is trapped between nanofibres, absorbed, and ultimately dissipated into heat. Good for tanks, warships and ugly power stations.
Ref: South China Morning Post (China)
THE NUMBERS
Homegrown
The number of refugees arrested in the US on terrorism-related charges since 2001 is 10. The number of natural-born US citizens arrested on terrorism charges is 320.
Ref: Harper's (US)


Health Battle Looms
20 per cent of people in the Middle East are now living with diabetes. This figure is expected to rise to 1 in 3 by 2030.
Ref: Emirates247.com (UAE)


Back in Vogue
Polls in Russia show that Stalin is becoming more popular. 40 per cent of Russians believe that the Stalin era brought "more good news than bad." Back in 2012 the figure was 27 per cent.
Ref: New York Times/Levada Center
WATCH THESE GUYS!
"100 LEOS"
#18

“In a world where nobody seems to know what’s going to happen next, the onlt thing to do to keep from going completely nuts from frustration is plain old-fashioned work.”
That’s all for the week guys! Send in your contributions and lets keep this rolling!
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Leo Burnett